VOICE2PAGE PRESS RELEASE
Why Website Owners Are Choosing Audio Over Video
Website Audio can boost your online sales and Internet traffic. There are many hidden benefits to using Internet Audio on business websites.
(PRWEB) November 16, 2005 -- If you ask any media entertainment celebrity who works harder; the television industry or radio industry? They will always say television people work harder. This is because television is a visual media. A radio DJ gets up in the morning, walks into his other room and flips on a microphone switch, now he’s, “On-the-Air!” Unlike the television announcer that drove to the television station at 5am to meet with his producer and camera crew, and then spends an additional 30-40 minutes a day in the make-up chair.
Internet Audio and Internet Video for websites have the same type of relationship. Internet audio can be recorded on a cell phone driving down the freeway on your way to another destination. Internet video has to be prepared, processed and posted. The thought of recording a new website video on a daily basis is nuts! If you plan to do it on a daily basis, this usually requires a team to do it right and keep it professional looking. Many website do not have the resources to uphold to such standards. Nevertheless, Internet website audio is the quick and easy solution. Internet audio is flexible and does not require the same level of resources.
Many websites owners are adding Internet audio to their websites, personal pages and auctions. New Internet voice services are enabling people to record audio on their websites with their telephones. This is a nice feature, because it grants users the convenience and power to change their voice messages whenever they want. In addition, recording by phone is usually setup once; which means you don’t have to do additional website coding every time you change your voice messages. In fact, you don’t need to be on a computer at all. Many website Internet audio voice-to-page users change their voice messages remotely with their cell phones when they are on the road or away from their computers. This is by far one of the most powerful advantages of voice-to-page website audio services.
Internet audio website owners are utilizing voice-to-page services to keep their website visitors informed. A daily voice message on a website is the best we to keep your website feeling fresh. Visitors tend to be more active when they feel a connection with a website. If your website feels dead, people will not want to stay connected with your site.
Many users have been relying on XML and RSS news feeds. RSS feeds update current events and related news stories. Nevertheless, these external news sources do not maintain the focus of your website. In many cases, these feeds distract your visitors or encourage them to click away from your site. Do you ask why do people use RSS and XML content feeds? These feeds are there to update fresh content on websites for the prowling search engine agents. By regularly updating relevant text on your website, you keep search engine agents, bots and spiders coming back to your website. These agents look for relevant content and then adjust your ranking and position inside search engine listings like ie: Google, MSN and Yahoo. RSS and XML are key factors for your website ranking. There are many other factors that determine your website ranking, including the quick click-away factor.
Besides just keeping your site alive and fresh with a daily voice message, Internet audio can be used to reduce your website’s click-away factor. People have a tendency to listen to website voice messages, and this is great for you. When a visitor hits your site with voice-to-page audio, if they delay to listen to even a couple of your words, you have already broken the 0-5 second click-away threshold. What percentage of your website visitors click-away within the first 0-5 seconds?
Do your short-term visitors help you, or hurt you?
The 0-5 second threshold indicates to search engines that your website was malfunctioning, boring or irrelevant. Relevancy is the #1 attribute search engines use for calculating keyword ranking and accuracy.
Internet audio is your solution and instant fix. Adding voice-to-page audio immediately eliminates the majority of your 0-5 second click-away visits. For maintaining and keeping your keyword rankings, it is recommended that all website owners add audio to their website’s main page to reduce their click-away factor.